A founder on LinkedIn is two accounts: the company page, which speaks for the business, and the profile, which speaks as a person. Most businesses run one badly and the other not at all. Twelve posts a month, split between the two and planned as a set, is enough to run both.
What the page says
- What you do, in the words a customer would use to search for it
- What changed, a new service, a new location, a new person, a new result you are allowed to share
- What you learned, a document or carousel that teaches one thing your customers ask about
What you say
- Decisions. Something you chose and why. The most read founder posts are about a choice.
- Numbers you are willing to share. A cost, a time, a count. Specific beats impressive.
- Questions you are sitting with. Said honestly, without a lesson attached.
A month of twelve
Four page posts: one what you do, two what changed, one document.
Eight founder posts: three decisions, three numbers, two questions.
Weekday mornings in your time zone. LinkedIn reads before work and at lunch.
The format that stays on screen
A written carousel uploaded as a document keeps a reader on the post while they page through it, and LinkedIn shows posts that hold attention to more people. One document a month, on the question your customers ask most, is the single post most worth making well.
Publishing without the daily chore
LinkedIn provides an official API for publishing to a page you administer, and a member token for posting from your own profile with your permission. Ampliqa publishes through both after you approve the month, and never sends connection requests or messages on your behalf. LinkedIn reviews API access, which can take one to four weeks, so the other platforms start first. See LinkedIn, for your page and for you.