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Notes from running social media for other people.

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September 14, 2026 · 6 min

Social media automation for small business: what to automate, what to keep

A practical split of social media work into what software should do, what a person should do, and what should never be automated, for a small business with no marketing team.

September 14, 2026 · 5 min

Instagram automation: the official API versus bots

Two things are both called Instagram automation. One is how brands publish. The other is what gets accounts restricted. How to tell them apart before you hand over access.

September 14, 2026 · 5 min

What social media management costs, and what you are paying for

The four ways a small business pays for social media, the hidden cost in each, and exactly what Ampliqa charges for a month of posts made and published for you.

September 14, 2026 · 4 min

Approve once a month: how the workflow works

Why Ampliqa asks for one approval sitting a month instead of daily check ins, what the desk looks like, and how to read a month of posts in under an hour.

September 14, 2026 · 6 min

What AEO and GEO are, and why a small business website needs both

Answer engine optimization and generative engine optimization explained without jargon: what changed in search, what an engine needs from your site, and what to do first.

September 14, 2026 · 5 min

Threads and X for founders: what to post daily when you have no time

A daily posting pattern for Threads and X that a founder can keep up, the four post types that carry it, and how to make a month of them in one sitting.

September 14, 2026 · 5 min

LinkedIn for founders: a monthly system for the page and the profile

How to run a company page and a founder profile on LinkedIn from one monthly plan: twelve posts, three types, and the difference between what the page says and what you say.

September 14, 2026 · 5 min

What done for you social media means

Done for you social media is a service that writes, designs, schedules and posts for a business. What is included, what is usually missing, and the questions to ask before you sign.

September 14, 2026 · 5 min

How often should a small business post on social media?

A per platform posting schedule a small business can keep up: how many posts a week on Instagram, LinkedIn, Threads, X, TikTok, YouTube and Pinterest, and why the rhythm matters more than the number.

September 14, 2026 · 6 min

How to run social media for a small business without a marketing team

A system for a business with no marketer: set the voice once, batch a month, approve it in one sitting, publish from your own accounts, and keep replies human. What to do yourself and what to hand over.

September 14, 2026 · 4 min

Social media automation vs social media management

Automation is software doing the repeatable steps. Management is a person deciding what goes out and answering people. Most small businesses need both, in a specific split.

September 14, 2026 · 5 min

How to set a brand voice so AI written posts sound like you

Six settings that make AI drafted social posts read as your business: register, audience, banned words, never say list, sample posts, and first person rules. With the questions we ask on an onboarding call.

September 14, 2026 · 5 min

Social media for clinics: what to post when you cannot post about patients

A month of posts for a physio, dental, chiro or therapy clinic that never uses a patient story: the four post types, the platforms that matter for a clinic, and the lines to stay behind.

September 14, 2026 · 5 min

Instagram for founders who hate posting

You did not start a business to post every day. A way to run Instagram that asks for one sitting a month: what goes in the batch, what to approve, and what to let go of.

September 14, 2026 · 5 min

Every feed is full of AI content now. How a small business stays recognisable

The feeds filled with generic AI posts this year. What that changed for a small business, why sameness is the new risk, and the five things that keep an account recognisable when the tools are the same for everyone.

September 14, 2026 · 4 min

What happens when a business stops posting on Instagram

The quiet account is the most common state for a small business on Instagram. What actually happens during the silence, what does not, and a restart that does not depend on willpower.

September 14, 2026 · 5 min

What to look for in a service that runs your Instagram

Before you hand an Instagram account to a service, ten things to check: own account publishing, official API, approval, video, voice, replies, ownership, pricing, term, and what happens if you stop.

September 14, 2026 · 6 min

30 Instagram posts for a small business you can approve in one sitting

Thirty concrete Instagram post ideas for a small business, ten reels, ten photo posts and ten carousels, each one specific enough to make today, arranged as a month you approve once.

See your first week of posts before you decide.

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