How it works

How Ampliqa works.

A strategy first. Then your whole month.

1

Type your website.

Ampliqa reads your words, logo and colours.

Sign in with Google?No website? Your name and a colour+Your own pictures and videos
Make my posts →
Colours
LogoCCrumb and Co.
Voicewarmup at fivefamily recipes
Marketweekend treatsoffice orders
2

Get your marketing strategy.

One page. Change what you like, then approve it.

app.tryampliqa.com/strategyIllustrative
Draft · v1Your strategy is ready. Read it, change anything, and approve it.Edit✓Approve and start

The brand in brief

Crumb and Co. is a neighbourhood bakery on Lakeshore. Sourdough out at 7:30, hand laminated croissants, whole cakes three days ahead, family recipes since 1998.

Who we talk to

Weekend treat seekers

25 to 40, within fifteen minutes, plan Saturday around a coffee.

What hurts
  • Everything sells out by ten
What they want
  • Know what is fresh today
Office party planners

Order for ten to forty, want it easy and on time.

What hurts
  • Phoning around for a quote
What they want
  • Order online, collect by four

What we say

  1. Baked every morning at five.
  2. Order a dozen by noon, collect by four.
  3. Family recipes since 1998.

Where we post

3 platforms, about 9 posts a week in all.

InstagramStrong fit
5 a week · reels, carousels, photos
FacebookGood fit
3 a week · photos, offers
LinkedInGood fit
1 a week · office orders
XSkip
Not where the customers are

Content pillars

Behind the oven · 40%

The 5 am shift, the bakers, the dough.

Seasonal specials · 30%

What is new this week.

Local life · 20%

Regulars, the street, the market.

Offers · 10%

Party orders and the dozen deal.

What you and your team do

The founder
  • Film one short clip at the oven each Friday
  • Reply to every review within a day
The team
  • Photograph the counter before opening
  • Keep the party order form up to date

Voice

Do
  • Warm, first person plural, short
Do not
  • Hashtag walls, "artisanal", exclamation marks

The first 30 days

Week 1: Meet the bakers
Week 2: The fall menu
Week 3: Party orders
Week 4: Thank the regulars

Goals

Party orders onlineMeasured by order form submissions

Target in 90 days: 12 a month

Saturday footfallMeasured by till count before 10 am

Target in 90 days: up a fifth

3

Connect, then approve once.

One sitting a month, or let it run on its own.

4

Watch it post.

From your own accounts, each at the hour its audience is awake.

9:00InstagramPosted
9:30FacebookPosted
10:30LinkedInPosted
12:00XPosted
15:00@ThreadsPosted
18:00TikTokPosted
20:00YouTubePosted
The desk

Open the desk. Say yes.

The Ampliqa home desk: next month planned, and the posts that need you The Instagram desk with a carousel waiting for approval What worked last month, written from measured posts
From the blog

Further reading.

Questions

Questions people ask.

Can I see posts before I pay?

Yes. Type your website and email on the homepage and a few of your posts come back in about thirty seconds. No card needed. When you choose a plan, those posts are waiting on your desk and the whole month is planned.

What happens if I do not approve in time?

Nothing posts. Unapproved posts wait until you approve or skip them, unless you chose to let posts go out on schedule.

Your next month of posts is already on your website.

A few of your posts, made from your website in about thirty seconds. No card needed. Choose a plan and the whole month is planned.

Try it with your website →