How often should a small business post on social media?

By Ampliqa. September 14, 2026. 5 minute read.

A small business should post often enough that each platform treats the account as active, and no more often than it can keep up for a year. On the schedule Ampliqa runs, that means Instagram most days, Threads and X several times a day, LinkedIn on weekdays, and short video two or three times a week. Consistency beats volume: an account that posts three times a week for a year beats one that posts daily for a month and then stops.

Here is the schedule per platform, and the reasons behind it.

A schedule per platform

• Instagram: 30 to 40 posts a month, which is one most days. Ten of them short video, the rest photo posts and carousels
• Threads: two or three short posts a day. Questions and observations do best
• X: two or three short posts a day, written separately from Threads. Sharper first lines
• LinkedIn: 12 a month, weekday mornings, split between the company page and the founder profile
• TikTok and YouTube Shorts: the same ten short videos a month, cut for each
• Pinterest: 12 pins a month, one from each carousel or article, pointing back to the site
• Reddit: only when there is a question you can genuinely answer. Never on a schedule

Why the rhythm matters more than the number

• Platforms show more of an account that posts on a steady rhythm than one that posts in bursts
• Followers learn when to expect you. A weekday morning LinkedIn post gets read at the same coffee break every day
• A month planned as a set has a shape: a question, an observation, a lesson, a piece of content. Random posts repeat themselves
• The schedule you can keep is the right schedule. Everything above is what Ampliqa keeps for clients, and it is sized so a business never has to

What to do if you cannot keep the schedule

The full month per plan is on pricing.