A small business pays for social media in one of four ways: its own time, a freelancer, an agency, or a tool. Each has a visible price and a hidden one. This post lays out both, then states exactly what Ampliqa charges so you can compare.
The four ways to pay
Your own time
The visible price is zero. The hidden price is the hours: writing, finding or making images, cutting video, posting, and doing it again tomorrow. For most owners this is the most expensive option, because those hours come out of the work that earns money, and the posting stops the first busy week.
A freelancer
A visible monthly fee for a set number of posts. The hidden cost is management: briefing, reviewing, chasing, and starting over when they move on. Quality depends on one person's week.
An agency
A higher monthly retainer, a team, and a process. The hidden cost is time again, in a different form: meetings, revision rounds, approvals spread across the month, and a minimum term.
A tool
A low subscription for a calendar and a Post button. The hidden cost is everything the tool does not do. The writing, the design, the video and the decisions are still yours, so the tool is usually paid for alongside your own time.
What Ampliqa charges
Solo: $49 a month, or $470 a year. Self serve. 60 posts a month, on the platforms you choose: Instagram, Facebook, LinkedIn, Threads or X, in any mix of photo posts, carousels, reels and text posts.
Starter: $500 a month, run for you. Instagram, Facebook, Threads and X. 10 videos and reels, 10 photo posts, 10 written carousels, 90 Threads and X posts.
Growth: $700 a month, run for you. Every platform. 10 videos and reels, 15 photo posts, 15 written carousels, 120 Threads and X posts, 12 LinkedIn posts and 12 Pinterest pins, replies drafted in your niche, Reddit answers on request, a weekly review with a person.
Launch: $2,500 once. Your website renewed for SEO, AEO and GEO, plus two months of Growth.
No setup fee and no per post charges. Solo cancels any time from Settings, and the managed plans run month to month. On the managed plans, the hidden cost is one sitting a month to approve the posts.
How to compare fairly
- Count posts per month, per platform, and whether video is included
- Count your own hours: briefing, reviewing, approving, posting
- Check whether posting happens from your own accounts
- Check what happens to the work if you stop: published posts should stay yours
Full detail on the pricing page.